Fellow Sabre Users - We Need Your Help!
Feb 20, 2007
Dear Fellow Sabre Community Members,
We need your help.
TheSabre.com has been around for more than 10 years. All along, you have supported this community every step of the way by shopping with TheSabreShop.com, subscribing to Sabre content, and by supporting our advertisers. We’ve used that money to not only keep the site running, but to improve and enhance our products and services for you. We’ve added full time writers, daily content, recruiting updates, and a host of other features. We’ve improved our servers and experienced very little down time, including not missing a beat the last two football recruiting signing days. We’ve improved our programming code, allowing you to log in only once to post messages and access the subscription area rather than maintain two accounts. Just recently we’ve added The Good Ol’ Blog, as well as RSS feeds for all of our written content. Over the years, we’ve always listened to your suggestions and tried to give you what you’ve asked for.
There is a lot more that we would like to do to make The Sabre even better (like finally building a dream message board system based on the feedback you’ve given us!). To get this and many other things done, we have been working on a new and improved sponsorship model that we believe will finally allow us to do just that – but it will only work if you are willing to support it.
Our vision is a long-term partnership between you and a select list of committed sponsor partners. They will financially support The Sabre and you in turn agree to help their businesses grow and prosper. We will have exclusive official sponsors in each of several verticals, like say, consumer electronics. So if Circuit City, for example, should become one of our new sponsor partners, it will be a win, win, win for you, The Sabre, and Circuit City if you will do as much of your consumer electronics shopping as possible with them and not with their competition. We are not asking you to go buy things that you don’t want or need (although we won’t complain if you do); we just need you to do your normal shopping with them when you are in the market for goods or services they provide.
To accomplish this new long-term sponsorship model we have recently banded together with other independent-minded Web sites like The Sabre. (None of us want to merge our sites into a national network like Rivals or Scout). We are attempting to build a long-term sponsorship model where advertisers make a real commitment (at least one year) to you and this community. We want to avoid what we call drive-by advertising, where you see ads from hundreds of different and irrelevant advertisers via banners, pop-ups, and other intrusive ad formats. We do not believe that uncommitted, intrusive advertising serves anyone well. Moreover, we think it seriously detracts from the community.
We have several businesses ready to give this new approach a try, but it will only bear fruit if you are willing to make it work by returning their love.
Because our approach is new and unique, the first few sponsors (with our permission) will be testing the waters before committing for one full year. They are skeptical because of the newness and the novelty of our approach in the advertising world. We need you to blow their doors off, and prove that TheSabre.com is a great investment for their business. We will be announcing via press releases and emails the details of each test so you will know exactly how you can help this work
Thanks again for your continued and loyal support of the site over the past 10 years and thank you for taking this new long-term sponsorship model to heart. We’re confident that you’ll step up to the plate with your support and help us hit a home run, securing the future of TheSabre.com. We sincerely believe the best is yet to come!
Mike Ingalls and Kris Wright
P.S. If you’re a decision-maker for a company that would want to benefit from getting in front of two million unique visitors per month, we’d love to hear from you. For long-term sponsorship opportunities, please contact email@example.com.
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